Attn: Grace is a female-founded, Certified B Corp.™ disrupting the $26-billion-dollar personal care market for older women. We’ve combined cutting edge technology, sustainable design and powerful, plant-based ingredients with a deep founder-market fit and strategic POV.
We began with incontinence ($4B), where we had a deep personal connection and saw an opportunity to disrupt a sleepy, underserved category. We replaced the petroleum and other toxins found in conventional products with a green PE made from gentle, up-cycled sugar cane waste; the result is a product that provides unparalleled absorption without the painful skin irritation caused by conventional products. And in turn, allows women to regain their freedom and confidence — something that is often, quite literally, priceless.
We began with incontinence ($4B), where we had a deep personal connection and saw an opportunity to disrupt a sleepy, underserved category. We replaced the petroleum and other toxins found in conventional products with a green PE made from gentle, up-cycled sugar cane waste; the result is a product that provides unparalleled absorption without the painful skin irritation caused by conventional products. And in turn, allows women to regain their freedom and confidence — something that is often, quite literally, priceless.