BrightUp is a FinTech startup with a twist. It helps workers and their loved ones grow their net-worth and improve their self-worth. BrightUp believes that how people feel about themselves affects how they treat themselves – particularly when finances are involved. Therefore, BrightUp provides a full suite of financial wellness tools, rooted in a personal wellness-centric experience. BrightUp’s flagship offering is a low-cost emergency loan that is repaid through paycheck deductions.