OAKLAND, Calif. — There’s a lot of talk these days about improving diversity and gender representation at technology firms. The Rev. Jesse Jackson is on the march. USA TODAY and other media outlets are on the case. There’s something in air.

But you’ll forgive Mitch and Freada Kapor if they arch their eyebrows. Been there. Still doing that.

“We’ve been working on corporate culture and diversity issues for many decades,” says Freada Kapor (pronounced Free-da Kay-por), 62. “That said, this is an unprecedented moment when it comes to tech.”

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